炉石传说官方手机APP下载What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and the most effective tools marketers use for online promotion. The way blogging has evolved over the past decade has blown everyone’s mind. During the last couple of years we have been witnessing thousands of blogs around the globe, both businesses, and personal, turning into very profitable activities. It’s safe to say, that blogging has become “big business”.
History of bloggingToday’s blogging started with something called weblog. The term was created by Jorn Barger in 1997, and it was used to describe a personal weblog, an online journal or a diary. It was primarily used by journalists and writers as a way to express themselves. To understand this need to share one’s thoughts this way, you have to realize that this was the time without forums and social networks, the time before Twitter and Facebook. The term was shortened to blog by Peter Merholz in 1999, and this term is now used both as a noun (to describe an online platform that is used for blogging) and as a verb (to write or to have a blog). Having a blog in that period meant that you had the technical know-how to create and set up that blog. Optimization of that blog was not something people gave much thought, because search engine algorithms were just getting started to index the web, and had yet to learn how to interpret online content. The late 1990s were also the period when blogging started to take off. By 2004 blogging had become completely mainstream. This was largely fueled by the introduction of the well-known content management system called WordPress in 2003. WordPress is a free platform that makes blogging available to everyone. Even to people, who don’t have many technical skills. More and more people were starting a blog, and increasingly more were reading those blogs. This trend grew so rapidly over the next few years that we now have a new blog coming up each second. What has affected this rapid expansion is the following:
- Creating a blog is now much simpler and cheaper than it used to be
- The number of people using the internet is continuously rising, so the online audience is increasing
- Blogging has been recognized as a desirable profession in the 21st century
- Plenty of opportunities for monetization of blogging
- A possibility to expand networking opportunities
- Blogging has become a supporting activity for both online and offline businesses
What is a blog?A blog is a website or a web page that is regularly updated with new content. Content is displayed as blog articles or posts, which are usually shown in reverse chronological order, so the newest are visible first.
Image: https://pixabay.com/en/blogging-blog-social-media-428955/When blogging was still new in the online community, blogs were usually run by individuals or a small group. Apart from blogs run by individuals, today we also have joint blogging projects which gather multiple authors. Companies have recognized the importance of blogging as well, so many of them have been implementing blogging as a part of their website. Often companies either have employed a full-time blogger or a team of bloggers that are in charge of content creation and blog promotion. Most blogs allow visitors to leave their comments and to share blog posts on social media. This is what mainly differentiates blog posts from static website pages. It is also one of the reasons why blogging is considered a type of social networking platform. It enables connection with the author and his or her audience. Blog posts provide that social aspect, which is also why they are such an important asset in engaging online visitors.
BlogosphereThe blogosphere is the term coined to include all blogs and the way these blogs are interconnected. As blogging started to be adopted by the masses and the number of bloggers has gradually been increasing, bloggers began to see themselves as a part of a large community, which is how the term blogosphere was introduced in 2002. It is used to imply that all blogs are connected and comprise a community. This understanding of blogging being part of the blogosphere is another reason why blogging is considered a type of social network. Unlike website owners, which are usually focused on the interaction between owner and visitors, and only during the last couple of year have been thinking in terms of social media, blogging has had a social aspect from the beginning. Bloggers interact with each other, they share each other’s content, they comment, they even have blogrolls (the list of blogs they read and recommend). In general, blogging is more focused on the individual level and on these individuals becoming members of the blogosphere.
Blog vs. websiteIt is essential to differentiate between a blog and a website as this is something most people find difficult to do. Perhaps the most confusing part is the fact, that both are used for publishing content. However, how this content is presented and the purpose it serves is what makes a distinction between the two.
Frequency of updatesThe first significant distinction between a blog and a website is the frequency of updates. Blog content is regularly updated, which means that the pages (also called “blog posts”) are more dynamic than website pages. Blog updates can be published at shorter or longer intervals. For example, new blog posts can be published once or twice a week, or even a couple of times during the day. This depends on the type of blog and the author(s). On the other hand, a website features static pages with content that can occasionally be altered, but it usually stays the same over an extended period.
Engagement levelWhen it comes to engagement level, website pages hardly generate any engagement. Their main purpose is to provide information, to present a particular concept, etc. This communication is considered a one-to-many type of communication, which means that a page is designed to show the same content to all of the visitors. Blogs enable better connection between an author and the visitors. It does not matter if the interaction is done through subscribing to RSS, commenting on a blog post, or participating in a poll, the important thing is that blogs encourage this interaction and thus increase the engagement level. The benefits of engagement are numerous, starting from generating interest in your brand, to improving the credibility and online influence.
Search engine friendlinessBlogs are considered to be more search engine friendly due to several reasons.